Later
Data confidence: HighVisual social media scheduler with AI content recommendations. Instagram-focused.
Founded by: Ian MacKinnon, Michael MacGregor, Cindy Chen
Later has a Developer Momentum Index of 21, ranking #21 of 262 companies. Key metrics include $131M in total funding.
Developer Adoption
Key Signals
Developer Community Metrics
Metrics computed from HN discussion, GitHub activity, and funding data.
30-Day Trends
HN Mentions
HN Mentions grew from 3,939 to 3,976 over the last 90 days.
View data table
| Date | hn mentions |
|---|---|
| Jan 6, 2026 | 3,939 |
| Jan 9, 2026 | 3,847 |
| Jan 10, 2026 | 102 |
| Jan 15, 2026 | 1,001 |
| Jan 16, 2026 | 1,001 |
| Jan 17, 2026 | 1,001 |
| Jan 18, 2026 | 1,002 |
| Jan 20, 2026 | 1,001 |
| Jan 21, 2026 | 1,001 |
| Jan 22, 2026 | 1,001 |
| Jan 23, 2026 | 1,002 |
| Jan 24, 2026 | 1,002 |
| Jan 25, 2026 | 1,002 |
| Jan 27, 2026 | 1,004 |
| Jan 29, 2026 | 1,003 |
| Jan 30, 2026 | 1,004 |
| Jan 31, 2026 | 1,004 |
| Feb 1, 2026 | 1,004 |
| Feb 2, 2026 | 1,003 |
| Feb 3, 2026 | 1,002 |
| Feb 4, 2026 | 1,006 |
| Feb 5, 2026 | 3,976 |
Funding Rounds
2021 · Summit Partners
2017 · Kepha Partners
2015 · GrandBanks Capital
According to AI-Buzz, Later ranks #1 in Social Media AI for HN discussion share (out of 3 tracked with 72.9% of HN discussion), with 0% positive developer sentiment (200 HN comments analyzed).
Source: https://www.ai-buzz.com/companies/later?utm_source=citation&utm_medium=referral&utm_campaign=cite_this_data
Metrics derived from public APIs (HN Algolia, GitHub, npm/PyPI). Sentiment classified by AI. See methodology for details →
About
About
Description
Visual social media scheduler with AI content recommendations. Instagram-focused.
Estimated Company Size
51 - 100 employees
Website
later.comDetails
Founded
2014
Description
Later is a visual content calendar for social media. AI suggests hashtags and optimal posting times. Strong in Instagram marketing.
Data Confidence
ExcellentReflects profile completeness, metric freshness, and signal coverage.
How we calculate thisEmbed Badge
Weekly AI Intelligence
Which AI companies are developers actually adopting? We track npm and PyPI downloads for 262+ companies. Get the biggest shifts weekly - before they show up in the news.