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Conceptual graphic of Anthropic's Claude 3 AI model family: Opus, Sonnet, and Haiku, which outperform GPT-4 in benchmarks.

Generative Engine Optimization: From Clicks to AI Cites

By Nick Allyn3 min read

Organic search traffic from informational queries is declining, and a growing number of marketers and developers are pointing to the same cause: AI answer engines that synthesize results and deliver them directly, without a click. ChatGPT handles over 100 million weekly users....